Meet Jen

Jen Applebaum
Jen Applebaum
Owner / Managing Broker

Since 2001 I have been privileged to build home, family, and business here in Valemount, and to participate in the development of this special community. Raised in Toronto, drawn to the west coast for university, and following a 15-year career in the mental health field, all it took was a short visit to Valemount to convince me that this was where I was meant to be. I was captivated by the beauty, hospitality, and opportunity of this mountain village. As of 2021, I will have been part of the Valemount community for 20 years and in business for 15! Home and market gardening, animal rescue and fostering, working on our own property development — a long-time dream, and international travel has filled up my days outside the business world.

In 2006 I established Rustic Luxury Home Services which evolved from Property Management to Managing Broker licensee and Licenced Brokerage in 2013.

Through my experiences as tenant, landlord, real estate investor, and as an active member of our Valemount community, I have gained insight into the needs of all sides of the property management industry here. I always strive to find the balance between the need for investor clients to run a profitable business and the fair treatment and tenancy rights that British Columbia affords. The importance of cultivating effective and respectful working relationships has guided Rustic Luxury Home Services to build a strong reputation for excellence and reliability. My work with community leaders, contractors, suppliers, realtors, and local businesses, allow me to simplify the rental/investment process for you, offering a streamlined, safe, and successful experience for all involved.

I welcome your questions about rental investments, tenancy issues and community development. Let's connect!

What My Clients Say

Jen has been a great asset for us in Valemount. As we live in Edmonton, it really would not have been possible to invest in a revenue property there without her assistance. Jen has been invaluable in maintaining and overseeing our property. She has always been available to us and our tenants with any needs we may have. She works in a very professional manner and we are so grateful to have her represent us there, in beautiful Valemount. We would definitely recommend anyone interested in investing in Valemount to contact Jen.

Susan & Dwayne Phillips

As out-of-town property owners, we feel secure and confident knowing that Jen is managing our investment. For those who value a thorough, knowledgeable and detail-driven Property Manager, you wont find a better candidate.

Raphael Licht

Jen is very professional, thorough and has worked very hard to keep my property rented.

John Dutton

Jen provided Property Management expertise on my mother's residence in Valemount for over 2 years. The peace of mind service that she provided to our family who lives in southern BC cannot be expressed in words. All home maintenance, repairs, inspections, snow removal, lawn services and cleaning were done at the best possible price and the highest quality workmanship. Jen is always available by phone and e-mail and I would highly recommend her to anyone considering her for Property Rental or Property Management.

Joan Kyba

Jen managed a property I owned in Valemount for over 2 years. Living and working in Calgary, I needed someone I could trust and depend on to take care of, and manage the property as a rental until I could sell it. Jen was the person I could trust and depend on. She was always responsive, efficient and very professional. I would definitely recommend Jen as a Property Manager.

Janice Kowch

Jen Applebaum has been managing Mountain view Apartments for the past five years, through some of the most difficult times in its history, due to the closing of the mill. The recommendations she has made to make necessary repairs have been invaluable, resulting in increased tenancy during this very trying time. She works very well with tenants, resulting in a well run, happy living area for all. She understands my needs to have a building that cash flows positively, and to have regular, monthly reports.

Ed Dowling

Jen Applebaum has been managing my property since 2007. She has helped plan and supervise numerous renovations, helping to keep the building well maintained, tenants content, and increase the property value. Her decorating expertise and advice have proven to be invaluable.

David Lehay

I bought my property as an investment in Valemount's future, because I truly believe the future is bright for this gem of a village tucked away in the mountains. But while I'm working and raising my family in Calgary, waiting to turn my property into my retirement dreams, I need to be sure it's safe, secure and working for me. Trying to do that on my own involved long and expensive trips back and forth with little success in finding prospective tenants, not knowing how much the market would bear for rental fees, or what I should do to the property to make it more appealing.

Jen has been pure gold, taking an empty rental in need of some TLC and turning it into a homey win-win for myself and my tenant. She has taken all the work, worry and stress out of being an absentee property owner. With Jen in charge, I know right away when something needs attention, and she gets the job done as quickly as possible...and with her network of home care professionals I know the work will be done right and at a fair price. She has her finger on the pulse of the community and is the person to know if you want to be sure your rental proeprty will be an attractive option for quality tenants. I couldn't be happier with her services.

Brian Pynn
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